Adventure Operations Australia Pty Ltd (AO) values your privacy and is committed to protecting your personal information. This comprehensive Privacy Policy outlines our practices regarding the collection, use, and disclosure of your personal information in connection with our marketing activities, including electronic direct mail (EDM) services, Meta Marketing, and Google Marketing.
1. Collection of Personal Information
We collect personal information from you when you interact with our marketing activities. This may include but is not limited to:
- Email addresses provided for receiving EDMs.
- Information related to those email addresses.
- Information gathered through cookies, web beacons, and similar technologies, such as:
- When you access our electronic direct mail.
- Your browser type and version.
- Your operating system and similar information.
For comprehensive details on the information collected, please refer to our service providers' Privacy Policies and Terms of Use, including Klayvio, for EDM services.
2. Use of Personal Information
We use the information collected from you for various marketing purposes, including but not limited to:
- Hosting online platforms to create, send, and manage electronic direct mail (EDMs).
- Measuring the performance of email campaigns.
- Delivering personalized and relevant content as part of our Meta Marketing strategy.
- Enhancing marketing efforts and reaching a wider audience through Google Marketing services.
3. Meta Marketing
Meta Marketing is our approach to delivering personalized and relevant content to you based on your preferences and interactions with our marketing materials. We strive to provide you with a tailored and engaging experience.
4. Google Marketing
We use Google Marketing services to optimize our marketing efforts and reach a wider audience. This may involve tracking user interactions and utilizing Google's advertising tools.
5. International Data Transfer
To provide our marketing services, your personal information, including your IP address, may be transmitted and stored on servers located outside of Australia. By engaging with our marketing activities, you:
- Consent to your personal information being collected, used, and disclosed as outlined in this Privacy Policy and in our service providers' Privacy Policies and Terms of Use.
- Acknowledge that Australian Privacy Principle 8.1 contained in Schedule 1 to the Privacy Act 1988 (Cth) may not apply to the use of your information.
- Understand that certain service providers, such as Klayvio, are not subject to the Privacy Act 1988 (Cth), and any privacy breaches by them will need to be addressed under the laws of their respective jurisdictions.
6. Unsubscribe
You have the option to unsubscribe from our electronic direct mail at any time by selecting the “unsubscribe” option provided in every email we send through our EDM service provider.
7. Contact Us
If you have any questions, concerns, or requests regarding the use of your personal data, please contact us at [email protected]. We are committed to ensuring the privacy and security of your personal information.
This Privacy Policy is subject to periodic review and updates to reflect changes in our marketing practices and applicable regulations. Please check back regularly for any updates. Your continued engagement with our marketing activities constitutes acceptance of the latest version of this Privacy Policy.
